AI models take off in fashion, but the technology may come with a cost

London-based model Alexsandrah Gondora poses for a photograph beside her AI twin "Alex", created by digital modelling agency, The Diigitals. Photo: AFP

London-based model Alexsandrah Gondora understands the power of being in "two places at the same time".

This is thanks to an AI replica of herself: "She's doing the hard work so I don't have to!"