In fashion, there is an appetite for utilitarian, basic and humble clothes


By AGENCY

A picture showing a shibori silk dress and a cotton velvet jumpsuit at the new Toast store in the NoLIta neighborhood of New York. Photo: The New York Times

At the end of last year, the lifestyle brand Toast quietly opened its second store in the US on Elizabeth Street in New York’s NoLIta neighbourhood.

Suzie De Rohan Willner, its CEO and an unassuming and warm presence, had flown in from London opening week.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , trends , ready-to-wear

Next In Style

Will we be seeing low-key fashion rule the red carpet this awards season?
What are microtrends and how do you navigate them without fashion burnout?
The 2026 fashion conversation: Expect a return of thoughtful, timeless designs
Have sneakers been left out in the rain? What happens when fashion’s hype slows
A decade on, Raja Jesrina Arshad continues to champion Malaysian herbal wisdom
Glam meets gadgets: How AI jewellery could be the new fashion accessory
All eyes turn to this year's Golden Globes red carpet and its fashion moments
What are ear seeds, and do beauty claims around the trend actually hold up?
Want to party like it’s 1999, but not dress like it? Here are some fashion tips
The curious case of a woman named Emily who redefined Parisian fashion

Others Also Read