Sssss... simply stylish: Fashion brands turn to the snake for design inspiration

A serpent eating its own tail, forming the number eight, is an ancient symbol that represents eternity. Photo: Ray-Ban

There is no running away from seeing serpents everywhere this Chinese New Year. Fashion brands are drawing inspiration from the scaly creature for special festive offerings this Year of the Snake.

According to Chinese beliefs, snakes symbolise wisdom, renewal and transformation. People born under this sign are often associated with characteristics like being charming and having a strong intuition.