How T-shirts, caps and sneakers are part of Elon Musk and Donald Trump's empire


By AGENCY

This file picture shows a pair of limited edition autographed shoes designed by Donald Trump. Photo: The New York Times

The bond between Elon Musk and President-elect Donald Trump is built not only on their shared interests in limited government, social media and golf, but also, it seems, on their common affinity for merch.

Not long after Trump’s announcement that Musk would join Vivek Ramaswamy as co-leaders of a new department of government efficiency, or DOGE, Musk took to his social platform X to let his approximately 204 million followers to rave about the merch (he wrote “the merch will be”, followed by three fire emojis).

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Style

Versace creative chief Dario Vitale exits less than nine months on job
When red carpet fashion becomes clickbait, nothing is too bare or absurd
Here’s what to know about the sweatshop probes into Italy’s luxury fashion
From sea to skin: The rise of marine ingredients in today’s beauty rituals
The evolution of a puffer jacket and how it became a fashion statement
Still puzzled by the quarter-zip fashion trend? Here's what the men have to say
What is a ‘potato shoe’ and why can’t fashion get enough of this footwear trend?
For Annelinde Dunselman, watchmaking is a life-long dialogue with time
More than a watch: How the Rolex GMT-Master became a global icon
The 25th Grand Prix d’Horlogerie de Geneve honours watchmaking innovations

Others Also Read