How T-shirts, caps and sneakers are part of Elon Musk and Donald Trump's empire


By AGENCY

This file picture shows a pair of limited edition autographed shoes designed by Donald Trump. Photo: The New York Times

The bond between Elon Musk and President-elect Donald Trump is built not only on their shared interests in limited government, social media and golf, but also, it seems, on their common affinity for merch.

Not long after Trump’s announcement that Musk would join Vivek Ramaswamy as co-leaders of a new department of government efficiency, or DOGE, Musk took to his social platform X to let his approximately 204 million followers to rave about the merch (he wrote “the merch will be”, followed by three fire emojis).

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