Cardigans and style: Taylor Swift's museum era on full display at London's V&A


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Exhibit pieces from previous concert tour at the 'Taylor Swift Songbook Trail Exhibition' at the Victoria & Albert Museum, on Wednesday, July 24, 2024 in London. (Photo by Scott A Garfitt/Invision/AP)

Taylor Swift fans who missed her world tour or those who can’t get enough of her can catch her at the museum this summer.

As a celebration of her double run of sold-out shows in London on her Eras Tour, real items from Swift’s different musical eras have been integrated into galleries at the Victoria and Albert Museum in London.

Costumes, guitars and other memorabilia from the pop star's archive have been curated into a "Songbook Trail” that opened July 27 and runs through Sept 8.

"There’s so many really iconic objects and looks worn by Taylor across her career from her breakout moment in country," said Kate Bailey, senior curator of theater and performance at the V&A. "It’s wonderful to be able to share her musicality and her microphone. So, many, many things.”

A member of staff views exhibits from previous concert tours that are displayed at the 'Taylor Swift Songbook Trail Exhibition' at the Victoria & Albert Museum. — AP
A member of staff views exhibits from previous concert tours that are displayed at the 'Taylor Swift Songbook Trail Exhibition' at the Victoria & Albert Museum. — AP

The exhibit is not the first museum treatment of Swift. Last summer, the Museum of Arts and Design (MAD) in New York City presented "Taylor Swift: Storyteller,” featuring a different array of costumes and objects spanning her career.

Die-hard Swifties may recognise items in a display case dating back to an early tour in 2007 when she was a supporting act: pale blue heart-adorned cowboy boots, turquoise dress and a Taylor acoustic guitar made of koa wood.

A guitar and stage costume from Swift's previous concert tours.
A guitar and stage costume from Swift's previous concert tours.

The exhibits are set among priceless works in a museum that houses collections of art, fashion, photography, furniture, performance, architecture, and ceramics.

A purple skirt and pink and green sequined jacket from the 2015 tour of her Grammy-winning 1989 album are in a case next to a painting by the High Renaissance artist Raphael. A sweater from the Cardigan video from her folklore album sits in front of a piano in a gallery of landscape paintings.

A member of staff views exhibits from previous concert tours that are displayed at the 'Taylor Swift Songbook Trail Exhibition' at the Victoria & Albert Museum. — AP
A member of staff views exhibits from previous concert tours that are displayed at the 'Taylor Swift Songbook Trail Exhibition' at the Victoria & Albert Museum. — AP

The Cinderella-like yellow gown from the Bejewelled music video from the Midnights album is displayed in the Prince Consort Gallery. A stage costume from her Reputation Tour, complete with snake microphone, is in the British Gallery.

"The V&A feels like the perfect stage for a Taylor Swift trail," Bailey said. "I think there’s so many touchpoints within Taylor’s work that respond to art, literature, history. ... There’s so many ways that we can kind of interpret and layer and present Taylor’s work here.” — AP

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Taylor Swift , V&A Museum

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