Eyewear giant EssilorLuxottica buys streetwear brand Supreme for RM7bil

A 2022 file picture shows Ray-Ban glasses, manufactured by EssilorLuxottica, standing on display in France. Photo: Reuters

EssilorLuxottica SA agreed to buy the streetwear label Supreme from VF Corp for US$1.5bil (approximately RM7bil) in cash, adding another lifestyle brand to the French-Italian eyewear company’s stable that already includes Ray-Ban and Oakley.

Supreme was founded in New York by James Jebbia in 1994, selling clothes and footwear targeting skateboarding and urban trends.