Quietly chic: Logos are frowned upon, but prints remain fashionable

The Unikko poppy print of Marimekko is very much associated with the fashion label. Photo: Instagram/Marimekko

With the rise of “quiet luxury” as a trend, logomania is in decline. That however, does not mean you must not flaunt your favourite brands.

Can’t plaster yourself with clothing bearing recognisable logos? Iconic prints can work instead.