TO MARK Omega’s 22nd year as the title sponsor of the Omega Masters golf tournament, the Swiss watchmaker hosts a special celebration in Cry d’Er, Switzerland, complete with dramatic views across the alps and a special guest appearance from the brand’s own ambassadors.
Stepping onto the stage at the alpine event is Hyun Bin, an accomplished South Korean actor renowned for his numerous roles in film and television – including a notable performance in the romantic drama Crash Landing on You.
He is joined by Kiko Mizuhara, the multi-talented actress, model and designer from Japan, who has featured on multiple runways across the world.
Also welcomed at the glamorous party are several friends of Omega, including model-turned-actress Louise Wong, and socialite and model Ayla Sham Yuet – both from Hong Kong.
With the mountains as their backdrop, Hyun Bin and Mizuhara speak about their admiration for Switzerland and their love for Omega’s watches and heritage.
Hyun Bin says, “I spent time in Switzerland during the filming of Crash Landing on You, so I really feel a personal connection to this country.
“It’s wonderful to be back, especially with my friends at Omega. And it’s an honour for me to represent the brand.”
Mizuhara says, “Omega watches are always quite breathtaking, so it seems very appropriate to be up here in the mountains with such spectacular views. I’ve really enjoyed my time with the Omega family so far. The brand has such a rich variety of passions, so every moment together feels unique.”
The sensational Cry D’Er location is situated at an altitude of 2,200m, providing a dramatic and memorable setting. Omega enhances the moment with a captivating Swiss theme, complete with local flowers, alphorns and a huge fresco in the traditional “Poya” style.
Omega president and CEO Raynald Aeschlimann says, “I’m always incredibly proud to welcome our international guests to Cry d’Er, not only for the Swiss hospitality, but also to share in our love of golf. With Hyun Bin and Kiko here, this year feels extra special. In my opinion, it’s been the perfect way to spend some quality time together.”
One more surprise for those attending on the night is Omega brand ambassador Bastian Baker giving an exclusive performance.
The singer is one of Switzerland’s most well-known musicians, with a long list of successful albums and awards.
His upbeat sounds provide an unforgettable conclusion to the evening’s celebration.
Played at the Crans-sur-Sierre Golf Club between Aug 31 and Sept 3, the Omega Masters is one of Omega’s sporting highlights of the year.
Originally called the Swiss Open when it was first played in 1923, the high-altitude competition has remained at the same venue since 1939, making it the oldest golf tournament in Europe to be played on the same course every year. Omega claimed the naming rights in 2001.