The latest beauty trend on social media is... putting on a fake belly button

In China, young women are using stickers to relocate their belly button to give the illusion of a tall, slender figure. Photo: AFP

If, when scrolling social media, you happen to stumble upon a disconcertingly large belly button, then don't be alarmed.

It's probably part of a new craze among a handful of (mainly female) social network users, who have decided to relocate this relic of life in the womb in order to elongate their figure, and thus appear slimmer.