In the battle against counterfeits, luxury brands turn to blockchain technology


By AGENCY
A file picture shows a Prada handbag for display in Seoul, South Korea. Photo: Bloomberg

For almost a decade, I’ve been listening to digital prophets predict a future where banks save billions of dollars, customers can trace their mangoes back to the organic farm where they were grown, and financial intermediaries are a thing of the past, all thanks to the blockchain.

I’ve been waiting for that future to arrive, but I’ve never come across it in my daily life.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , NFT , blockchain , Prada , Miu Miu , Panerai , LVMH

Next In Style

Vanity Fare: Your skin needs support too, starting with the right serum
‘Somewhat jarring’: Can ethical fashion survive fast fashion ownership?
How stylists engineer Cannes Film Festival’s viral red carpet fashion looks
Can Bad Bunny truly become the face of fast fashion’s luxury ambitions?
How to wear white pants fashionably without see-through fashion blunders
2026 Cannes Film Festival: Polished elegance replaces shock-value fashion
'True original': Aaron Kwok brings preppy style to Tommy Hilfiger's campaign
Giambattista Valli retakes control of his fashion label as luxury market cools
Perfection not the goal: 'Done but not overdone' hairstyle is K-beauty's new hit
Why Malaysia is becoming an important stop on fashion’s evolving global map

Others Also Read