In the battle against counterfeits, luxury brands turn to blockchain technology


By AGENCY

A file picture shows a Prada handbag for display in Seoul, South Korea. Photo: Bloomberg

For almost a decade, I’ve been listening to digital prophets predict a future where banks save billions of dollars, customers can trace their mangoes back to the organic farm where they were grown, and financial intermediaries are a thing of the past, all thanks to the blockchain.

I’ve been waiting for that future to arrive, but I’ve never come across it in my daily life.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , NFT , blockchain , Prada , Miu Miu , Panerai , LVMH

Next In Style

‘Lamest thing in the world’: When fashion’s necktie revival feels forced
‘Follow, follow, follow’: The designer who never expected his bags to go viral
Style Watch: Malaysian creative Daniel Hazeq approaches fashion with intention
Swagger and spectacle: A look back at who and what is considered stylish in 2025
Black, white and grey: Why monochromes dominate the South Korean fashion scene
How one fashion designer rode a barely-there dress to internet cult fame
Montre de l’Ann�e Awards names its Personality of the Year
Reward yourself for a year’s hard work with these gifts of time
Dubai Watch Week reveals its finest creations
Grand Seiko’s Alive In Time exhibition in KL celebrates Japanese watchmaking artistry

Others Also Read