The curious case of fast fashion frenemies? Shein and Forever 21 partner up


By AGENCY

A page from the Shein website is shown in this file picture. The fast fashion retailer has acquired a stake in rival brand Forever 21. Photo: AP

Shein acquired a stake in rival fast fashion retailer Forever 21 to expand its online offerings and establish a brick-and-mortar presence in the US.

The Singapore-based retailer, which already generates a large portion of its sales in the US, is trying to shift to an Amazon-style marketplace where sellers can list their own products alongside those manufactured by Shein.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Style

White noise? Why fashion keeps returning to its quietest colour
Decades on from Hallyu’s rise, where does K-fashion stand now?
Staying ahead in fashion: Malaysian stylist Andrea Wong’s narrative approach
As TikTok and AI reshape beauty shopping, US department stores fight back
The rise of at-home beauty as South Koreans skip salons for self-care
Beauty’s new obsession: Do scalp serums, massages and spas really work?
Vanity Fare: Holiday edition makeup products�capturing the essence of the season
'Only to complement': More fashion brands use AI to create images of real models
The man reshaping South Africa's luxury fashion through identity and heritage
Can a passport help fashion companies prove their green claims in Europe?

Others Also Read