The curious case of fast fashion frenemies? Shein and Forever 21 partner up

A page from the Shein website is shown in this file picture. The fast fashion retailer has acquired a stake in rival brand Forever 21. Photo: AP

Shein acquired a stake in rival fast fashion retailer Forever 21 to expand its online offerings and establish a brick-and-mortar presence in the US.

The Singapore-based retailer, which already generates a large portion of its sales in the US, is trying to shift to an Amazon-style marketplace where sellers can list their own products alongside those manufactured by Shein.