K-pop sensation Taeyong appointed as global ambassador for luxury fashion house

Known for his unique personal style and love of fashion, Taeyong is said to be a long-time supporter of Loewe. Photo: Loewe

Taeyong, member and leader of South Korean boy band NCT, has been recruited by Loewe as its global ambassador.

The South Korean rapper, singer, songwriter, and dancer is slated to appear at Loewe's upcoming Spring/Summer 2024 men’s runway show in Paris.

‘I’m delighted to welcome Taeyong to the Loewe family. He has a special connection to the brand, having admired and worn Loewe for a long time, and we love his idiosyncratic style," says creative director Jonathan Anderson, in a press statement.

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Taeyong will attend Loewe's upcoming runway show in Paris. Photo: Loewe

"With Taeyong’s many talents spanning songwriting, performing and visual creation, I’m really excited to see what this collaboration will bring."

Created in Spain in 1846, Loewe has been one of the world’s major luxury houses for over 176 years. Under the creative direction of Jonathan Anderson since 2013, the brand is now in a new chapter, presenting itself to the world as a house focused on craft and culture.

Taeyong adds: "It’s a real honour to be a Loewe global brand ambassador. I’ve been a huge fan of Loewe, not only for the designs, but also for the brand’s philosophy and unique way of communicating. I truly appreciate the opportunity to go on this voyage with Loewe."

Taeyong debuted in 2016 as a member of the K-pop group NCT and has established himself as an all-rounder artiste with his outstanding performance skills, engaging vocals, and visuals.

As part of NCT, NCT 127, and NCT U, he has conquered various global charts with hits including 2 Baddies, Sticker, Kick It, The Seventh Sense, Boss and Baby Don’t Stop, and has gained worldwide popularity with his wide range of music styles and and various transformations.

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He released his first solo album Shalala on June 5, having worked on the songwriting and composition and capturing his emotions to the fullest.

It was loved by fans around the world, reaching number one on the iTunes "Top Albums Chart" in 31 regions, number one on the iTunes "Albums Chart" worldwide, and number one on the QQ Music "Digital Album Sales Chart" in China.

The title track Shalala also reached number one on the iTunes "Top Songs Chart" in 14 regions and skyrocketed to number one on the real-time chart of Japan’s local platform AWA.