All eyes turn to Pharrell Williams' debut at Paris Fashion Week as a designer

Pharrell Williams offered a teaser on social media, sharing a photo of himself in front of the Orsay Museum featuring a giant billboard of singer Rihanna, heavily pregnant. Photo: Instagram/Pharrell Williams

The debut of multi-talented star Pharrell Williams at Louis Vuitton is the hottest ticket at Paris Fashion Week. It will kick off on Tuesday (June 20), seen as a significant moment in the evolution of the multi-billion-dollar industry.

The renowned musician, DJ and producer takes over as artistic director for the fabled French brand, hoping to build on the shift towards US streetwear that helped it achieve more than €20bil (RM101bil) in revenue for the first time last year.