How did Jenna Ortega and Jennifer Coolidge become fashion's newest style queens?

Jenna Ortega (left) and Jennifer Coolidge have both influenced fashion trends recently. Photo composite: Instagram/Jenna Ortega, Jennifer Coolidge

Goth style would probably never have made a comeback without Jenna Ortega's performance in Wednesday, a show that propelled her to new heights of fame, while also making her one of fashion's most influential personalities.

Followed by tens of millions of people on social networks, and an ambassador for a major luxury brand, Ortega now has the power to make and break the trends of the moment.