Double take: Meet supermodel Eva Herzigova's digital twin

Eva Herzigova is the first supermodel of her standing to get her own digital twin. – Photo: JULIEN DE ROSA/ AFP

Despite the relatively lackluster success of the metaverse, the fashion industry continues to explore all things virtual.

After staging an AI Fashion Week, now here comes a virtual supermodel in the form of Eva Herzigova's digital twin, who can be booked for digital campaigns and fashion shows.