“We want to give birth to the soul of the watch,” Jean-Claude Biver emphasises. “What I would like to bring to the world of watchmaking is soul. The art of watchmaking, like any art, has a soul within it and it is transmitted to the object by the artist.
“I believe in the soul of the watch. Provided a watch is made with love, quality and respect, and according to the rule of the art, then internally there are vibrations. It’s like magnetism. It’s something you cannot see, but you can feel,” he says.
