Smells like love... Can pheromone perfumes really help you find romance?

Pheromone perfumes are all the rage on TikTok with more than 100 million views. Photo: AFP

Can a simple fragrance make you irresistible? That's what TikTok users seem to think.

They now swear by pheromone perfumes, which are supposed to act as love magnets, with users lining up to reveal the most effective fragrances to attract – or retain – their current crush.