What's your season? Social media users discover fashion's colour analysis method

Colour analysis to determine the best outfit shades to wear is trending on TikTok, but this is something actually known in the fashion industry over four decades ago. Photo: AFP

Are you a summer or a winter? This question may seem absurd out of context, but on TikTok, it's everywhere. A huge number of users are taking on the role of image consultant for several weeks now.

So what's this all about? Colour analysis and the theory of the four seasons are approaches to dressing that have gone viral, sending social media users into a tailspin as they seek out a wardrobe that is in harmony with their complexion.