Beauty is everyone's business? How makeup is no longer just a woman's thing

Makeup for men is entering the mainstream almost everywhere in the world. Photo: AFP

Gone are the stereotypes. Makeup is officially no longer a woman's prerogative, as it is taking a growing place in the daily lives of men.

Made popular by celebrities and accessible by several cosmetics brands, makeup for men – or better yet, for everyone – is anything but a fantasy. In fact, it looks poised to become a strong trend in 2023.