Lupita Nyong’o dazzles as new brand ambassador for a luxury jeweller


The Academy Award-winning actress has been announced at the first global ambassador for De Beers. Photo: De Beers

Lupita Nyong’o has snagged a new role, one that will see her dazzle in some of the finest jewellery.

The Academy Award-winning actress has been announced at the first global ambassador for De Beers. She is set to star in an upcoming campaign, as well as support De Beers’ Building Forever commitment, which aims to advance women and girls where its diamonds are discovered.

Lupita Nyong’o will appear in an upcoming campaign by the luxury jeweller. Photo: De BeersLupita Nyong’o will appear in an upcoming campaign by the luxury jeweller. Photo: De BeersRead more: Looking like Marilyn Monroe is social media's latest beauty craze

According to the press release, the campaign involves Australian photographer and director Lachlan Bailey. He follows Nyong’o from the discovery of a rough diamond to its magical transformation into magnificent jewellery.

As Nyong’o embarks on her journey, she discovers the power that only a De Beers natural diamond jewellery creation holds: turning the ordinary into the extraordinary, a moment into forever and herself into a magnetic woman with limitless potential.

Through its Building Forever approach, alongside this campaign, De Beers pledges to continue pursuing its goals of engaging 10,000 girls in STEM, supporting 10,000 women entrepreneurs and investing at least US$10mil (RM47.4mil) across southern Africa to achieve these goals by 2030.

“I’m honoured to be the first global ambassador for De Beers," says Nyong’o, in her press statement.

"This campaign brings to life the transformative power that I feel when I wear De Beers’ diamond creations, and the pride in knowing where they come from and the good they do. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world.”

“With her rare magnetism and elegance, Lupita Nyong’o is a testament to the power of boundless possibilities. Embodying modern and responsible luxury, Lupita is an inspiration for all of us. De Beers is proud that Lupita has joined our Building Forever commitment to people and the planet and we stand with her as she embarks on an exciting chapter in her career,” Marc Jacheet, De Beers CEO brands, adds.

Read more: Chanel pays tribute to Hollywood star Kristen Stewart at Paris Fashion Week show

Just five years after her acting debut, Nyong’o became the first Kenyan and Mexican to win an Academy Award for "Best Supporting Actress".

With starring roles in 12 Years A Slave, Star Wars, Us, Black Panther and Wakanda Forever, and an Emmy-winning role as the narrator of her children’s book, Sulwe, the actress, producer and New York Times bestselling author is acclaimed by critics and audiences alike.

In 2020, Forbes named her one of Africa’s "50 Most Powerful Women".

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