Fashion in the digital age: Going beyond boutiques and ecommerce sites

This is not a physical boutique, neither is it just a mundane retail site. Virtual stores in the metaverse offer the best of both worlds. Photo: Gucci

When the pandemic hit in 2020, fashion brands were forced to go online to sell their wares – and yes, most did so successfully. Now however, just having a website is no longer enough.

More and more, we are seeing fashion designers, labels and companies turn to cooler ways to stand out in cyberspace.