If you are a big fan of Sailor Moon, then get ready to be excited. Jimmy Choo has announced the launch of a new collaboration with iconic Japanese manga series Pretty Guardian Sailor Moon, in celebration of the franchises’ 30th anniversary.
The London-based global luxury brand unveiled a limited-edition, made-to-order crystal boot at the Pretty Guardian Sailor Moon Museum (part of the Roppongi Museum in Tokyo) yesterday (July 1).
This body-conscious, knee-high fuchsia boot is hand-finished with crystals and reimagines the iconic boot that the series’ protagonist Sailor Moon wears during her journey through life, love and her battle to save loved ones.
This striking design perfectly combines the worlds of Jimmy Choo and Pretty Guardian Sailor Moon.
“Both Jimmy Choo and Pretty Guardian Sailor Moon are a celebration of fantasy, femininity, and the ways that glamour and beauty can unlock unexpected joy in our lives” says Sandra Choi, creative director of Jimmy Choo.
Pretty Guardian Sailor Moon is a story about self-expression, reinvention, hope, courage and a celebration of individuality and authenticity, all of which are also at the heart of the Jimmy Choo brand.
“We couldn’t be more pleased about how the boot turned out,” says Choi.
“Pretty Guardian Sailor Moon is all about the transformative power of fashion and how it can be the vehicle to discover a more powerful version of yourself. Needless to say, that’s something we talk about a lot here at Jimmy Choo.”
The Jimmy Choo x Pretty Guardian Sailor Moon crystal boot will no doubt be a highlight of the much-anticipated Roppongi Museum exhibition and perfectly captures the brand’s commitment to pushing the boundaries of both creativity and craftsmanship.
Jimmy Choo is a British high fashion house specialising largely in luxury shoes, but also produces handbags, accessories and fragrances.
The company, J. Choo Limited, was founded in 1996 by Malaysian Datuk Jimmy Choo and British Vogue accessories editor Tamara Mellon. He later sold his half of the company in 2001, relinquishing his ownership.
Jimmy Choo shoes reached new heights of popularity in the late 1990s and early 2000s when they made cameo appearances in the Sex & The City series, together with other luxury footwear brands like Manolo Blahnik and Christian Louboutin.