Social media users are craving 'vanilla almond butter'... as a hair shade

Social media is dictating the next big hair colour trend. Photo: Stocksnap.io

"Vanilla almond butter" is becoming the craze of the moment on social networks, with TikTok in the lead, but – contrary to what its name suggests – there's nothing edible about this trend.

It's actually the name of the hair colour that's set to be the star of the summer – a shade of blonde that's proving all the rage among young users of the Chinese social network.