From Sailor Moon to Totoro, the fashion world is in love with anime

Who doesn't like seeing their favourite cartoon characters appearing on the clothes or accessories they put on? Photo: Loewe

Anime, otherwise known as Japanese animation, has a huge following – and not just in its country of origin anymore. Even the Western world is now enamoured with it.

Fashion is seeing this as an opportunity. The past decade has seen more designer labels trying to co-opt anime fans by releasing special collaborative collections.