How Rolex is committed to the art of filmmaking

Rolex’s close relationship with the film industry was first formalised in 2017 when the brand signed a partnership agreement with the Academy Of Motion Picture Arts And Sciences. Photo: Rolex

For decades, Rolex has been linked to the world of cinema. The brand’s watches made appearances in iconic films. For example, when Marlon Brando played his legendary role as Colonel Kurtz in Apocalypse Now, he was wearing a Rolex watch.

In The Color Of Money, Paul Newman sported one as he manipulated a pool cue as Fast Eddie Felson. Bill Paxton, as treasure hunter Brock Lovett for Titanic, was wearing a Rolex as he descended to the famous wreck in a submersible.