Actor Ryan Gosling takes on his first role as a brand ambassador

Luxury watchmaker Tag Heuer recently named Ryan Gosling as its frontman for campaigns, a big a first for the Hollywood star. Photo: BFA, Tory Stolper

With his smouldering good looks, Ryan Gosling is probably on every brand's wishlist to recruit. Strangely, he has never been appointed as an ambassador before – until now, that is.

Luxury watchmaker Tag Heuer recently named Gosling, 40, as its frontman for campaigns. And to celebrate the occasion, a lavish party was thrown in Beverly Hills, Los Angeles.