The watchmaking world looks beyond time to capture a new generation of consumers

Watchmakers are now more than geared up in tackling a new generation of socially-aware consumers. Photo: The Star Graphics

Fashion has changed. As consumers become increasingly more “woke”, brands are evolving to keep up.

The big players in the industry are catering to this paradigm shift. Luxury watchmakers for example, are not just working on creating innovative timepieces. They are also spending more time on their social campaigns.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 31
Cxense type: NA
User access status: 3
Join our Telegram channel to get our Evening Alerts and breaking news highlights

Next In Style

'I don't want to do simply fashion anymore': Jean-Paul Gaultier now a curator
Newlywed Naddy Rahman keeps her style fresh by mixing it up
The hottest makeup trends to drop this Fall Premium
Can 3D-printed sneakers be fashion's answer to a more sustainable wardrobe?
Underwear as outerwear, and other fashion trends seen at Milan Fashion Week
Cool, quirky and trendy, menswear roars back to life for Autumn/Winter 2021 Premium
From rice sacks to the runway, how fashion is fighting to rebrand jute
Celebrity Watch: Zendaya's fashion transformation is tempered by brave choices
Classic bags for every occasion
As 'Sex And The City' returns, the tutu skirt is becoming trendy again

Others Also Read