The watchmaking world looks beyond time to capture a new generation of consumers

Watchmakers are now more than geared up in tackling a new generation of socially-aware consumers. Photo: The Star Graphics

Fashion has changed. As consumers become increasingly more “woke”, brands are evolving to keep up.

The big players in the industry are catering to this paradigm shift. Luxury watchmakers for example, are not just working on creating innovative timepieces. They are also spending more time on their social campaigns.