Beauty trends are driven by ‘conscious’ consumerism


Today’s beauty consumers are an educated lot, a generation that places importance on consuming products that are plant-based and produced in an ethical manner. — 123rf.com

Vegan, natural, cruelty-free – these buzzwords have been going around in the beauty industry in the past decade and beyond, but what do they actually mean?

Today’s beauty consumers are an educated lot, a generation that places importance on consuming products that are plant-based and produced in an ethical manner.

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beauty , vegan , cruelty-free , cosmetics , skincare

   

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