Forget glamorous runways, video games are now fashion's new playground

  • Style
  • Saturday, 03 Apr 2021

Presented on runways just a few months ago, the collections of top fashion houses are now being unveiled – at least some of them – within video games. Photo: AFP

Who would have thought one day that video games would become an essential showcase for the fashion world? Designers and luxury brands have made it their new playground for presenting their collections and shaking up the public's buying habits.

And it's a gambit that seems to be paying off, given the impact of these new technologies on a target group that is nevertheless difficult to win over: Gen Z. It's a phenomenon that is impossible to miss.

Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

fashion , trends , video games , modelling , runway


Next In Style

Screams greet Cher, as she attends Givenchy's Paris Fashion Week runway show
Fashion designer Gabriela Hearst exits Chloe dancing, with runway swan song
Give your everyday look a fashionable lift with these beautiful scarves
From NewJeans to Twice, the K-wave fashion influence is still going strong
Bedhead hair, 90s updo, super short: Check out the 'mane' styles for this season
Clear the way for fashion's latest footwear trend, transparent shoes
London exhibition highlights untold stories of Black British fashion designers
How 'tyranny of the thin ideal' is seen to still dominate fashion
Paris Fashion Week starts in the shadow of dramatic Balmain heist
Vanity Fare: Protect those peepers with the right eyecare products

Others Also Read