Presented on runways just a few months ago, the collections of top fashion houses are now being unveiled – at least some of them – within video games. Photo: AFP
Who would have thought one day that video games would become an essential showcase for the fashion world? Designers and luxury brands have made it their new playground for presenting their collections and shaking up the public's buying habits.
And it's a gambit that seems to be paying off, given the impact of these new technologies on a target group that is nevertheless difficult to win over: Gen Z. It's a phenomenon that is impossible to miss.
Subscribe to The Star Yearly Premium Plan for 30% off
Cancel anytime. Ad-free. Full access to Web and App.
Monthly Plan
RM 13.90/month
RM 9.73/month
Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.
Annual Plan
RM 12.39/month
RM 8.63/month
Billed as RM 103.60 for the 1st year, RM 148 thereafter.
