What is 'feminism washing' and is the style industry guilty of it?

Sure, wear your support for women's rights on your T-shirt, but not at any cost. A new book is calling out brands for appropriating the cause to sell their products. Photo: AFP

Is it really such a good idea to wear your convictions on a T-shirt?

Not necessarily, according to French journalist Lea Lejeune, author of Feminisme Washing, a recently published book calling out the appropriation of feminism by brands whose own internal practices don't necessarily chime with their discourse on supporting women.