How the Malaysian modelling industry took the pandemic in stride, and survived

Models suffered a setback when the pandemic hit. Bookings dried up as everything in the industry ground to a halt. Photo: 123rf.com

A proper fashion shoot once meant weeks or months of planning. It used to involve a huge number of people too – models, photographers, makeup artists, hair stylists, wardrobe managers and much more.

The arrival of a pandemic altered everything. In Malaysia, Covid-19 decimated the modelling industry. It was a year of having to contend with change that seemed almost impossible to implement.