"Sweatpants are a sign of defeat," fashion designer Karl Lagerfeld once famously said. "You lost control of your life, so you bought some sweatpants."
But what are market researchers saying after the fashion sea-change during the pandemic?
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!