A cancelled runway to first Twitch show, London Fashion Week's digital drama

Burberry's partnership with streaming platform Twitch is regarded as a first for London Fashion Week. Photo: Bloomberg

London Fashion Week kicked off on Thursday last week (Sept 17) with a livestreamed show but without the hordes of industry insiders, A-listers and journalists who usually flock to it from around the world.

The twice-annual event aimed to be both more intimate and open, organisers said, with the Covid-19 pandemic resulting in only a handful of physical shows staged.