K-pop boyband BTS is definitely to be reckoned with. The recently released music video for Dynamite, has caused quite a buzz.
As the group's first song entirely in English, it hit the "No. 1" trending spot on YouTube globally within 12 hours of debuting on Aug 21. The video reportedly notched a record for most-viewed YouTube Premiere with more than three million live concurrent viewers.
But more than just an upbeat, dance-y and vivid music video, it is also very much a fashion extravaganza. Fans (known as the "BTS Army") have hailed It as a celebration of retro style.
Whether you agree or not, it does show that K-pop stars deserve their reputation as the new style icons of global fashion.
The outfits worn in scenes from Dynamite transitioned beautifully, from a groovy 1970s feel to the grunge vibe of the 90s. There is versatility in the way the group members pulled off different fashion looks.
And they certainly know their designers labels. Louis Vuitton, Lanvin, Gucci and Saint Laurent made an appearance in the video. Although, brands like Obey and Timberland were also featured.
BTS's television performance premiere of Dynamite, which will take place at the 2020 MTV Video Music Awards on Aug 30 in the US, is definitely something to look out for. But first, let's revisit some of the style highlights in the gallery below.
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