Fashion in pictures: Why French designer labels love Blackpink


  • Style
  • Thursday, 02 Jul 2020

The Blackpink members, (from left) Jisoo, Lisa, Jennie and Rose, each has their own style and vibe.

To claim that Blackpink is a wildly popular K-pop group is an understatement. The four members – Jennie, Rose, Jisoo and Lisa – have become such a global powerhouse that their fame far transcends just music.

Major French fashion houses have all courted Blackpink. Chanel, Dior, Saint Laurent and Celine are lucky enough to have each recruited one of the girls to become a brand ambassador.

Note the word “lucky”. Jennie, Rose, Jisoo and Lisa are probably the foremost symbols of luxury and style in K-pop. Anything they choose to wear can cause huge ripples in their sea of fans.

Blackpink’s recently released How You Like That music video blasted into the YouTube record books. It had 82.4 million views in the first 24 hours of release on YouTube, and was the No. 1 trending video on the platform.

Collaborating with American artiste Lady Gaga (who is a veritable style icon herself), the group’s single Sour Candy dominated music charts across the world in May. The song took top spot on the iTunes Top Songs charts in 57 regions in less than 24 hours after launching.

Click through the gallery below to look at the member’s individual styles. It really shows why they are a perfect fit for the French fashion houses.

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fashion , Chanel , Dior , Saint Laurent , Celine , Lady Gaga , Blackpink

   

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