How cardigans reclaimed their sex appeal and became trendy again

Taylor Swift's new song, 'Cardigan', has pushed the clothing item into the spotlight again. Although, its rise in popularity over the recent years was probably more driven by social media. Photo composite: Instagram/@taylornation, @jw_anderson

Cardigans (otherwise known as sweaters) were once thought of as old-fashioned. For the longest time, they were perceived as a dull fashion choice – the type of clothing item that fits a more mature style.

Then, cardigans got the influencer treatment. Famous personalities started posting snaps of themselves wearing a cardigan with nothing underneath. The “sexy cardigan” trend was thus born.