Milan follows in London's footsteps, gears up for first all-digital fashion week

Models present creations from the Moncler Autumn/Winter 2020 collection during Milan Fashion Week in February this year.

Hot on the heels of news that London Fashion Week will take place exclusively online, it has now been announced that Milan Fashion Week will also be 100% digital.

Both of these decisions have been motivated by the response to the ongoing health crisis and lockdown measures that are in force in many countries (leading to fashion brands changing their practices to cope and help out).

The National Chamber Of Italian Fashion has officially declared that the city's first fully virtual fashion week, which will showcase both menswear and womenswear, will run July 14 to 17 this year.