Malaysian men's suit designer offers online video consultations during MCO


  • Style
  • Monday, 23 Mar 2020

Shahrin Bahar is now consulting with clients who are interested in placing orders for bespoke suits online through video calls.

With the movement control order, the fashion industry is certainly feeling its effect. For designers who deal with custom-made orders, this is even more so – as they are unable to meet with clients.

One menswear tailor is rolling with the punches and making best of the situation. Shahrin Bahar, who designs bespoke suits for men, is taking his business fully virtual to adhere to the need for social distancing.

“We can have a Zoom call or WhatsApp video, and it’s like a free one-to-one call to consult on the details – who they are, when will their future wedding be and other considerations, ” Shahrin points out.

He reveals that his suit orders mostly come from men who are getting married. These are “big receipt” purchases, as the groom would also get family members and groomsmen to suit up. His business is taking a big hit as weddings are being pushed back.

“Potential customers interested will just explain to us the possible date of their wedding that’s been postponed and we consult them on the fabrics they can choose based on the wedding theme and budget.”

Shahrin, 35, adds that a few people thought that he was joking when he made the announcement on Facebook. A tailor doing consultations without actually meeting the person? He is however, very serious about making this online thing work. He is aware of the limitations.

“Some have asked if we could do house calls with precautions, but with the strict rules from the government, we refrained, ” the Subang Jaya-born designer notes. His atelier is located in Kuala Lumpur.

Shahrin founded his business in 2016. This was after spending years working in cities like Singapore, Hong Kong, Amsterdam and London. He graduated in 2007 with a degree in menswear from the London College Of Fashion.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!
   

Next In Style

The ‘coconut girl’ fashion trend returns once again this season
Upcoming Paris exhibition offers a stylish snapshot of France in the 1980s
Is the 'perfect body' a thing of the past? Self-acceptance now on the rise
Vanity Fare: Pamper your lips with the right products
Amy Winehouse's revealing two-pieces go on display at a bikini museum
Ariana Grande, Billie Eilish and Rihanna top the list of celebrity scents
Johnny Depp to return as face of Dior’s Sauvage cologne after winning suit
Malaysian menswear tailors forced to adapt, but suits will live on
'His legacy will be everlasting': Fans mourn the death of Issey Miyake
Japanese fashion designer Issey Miyake has died aged 84

Others Also Read