With the movement control order, the fashion industry is certainly feeling its effect. For designers who deal with custom-made orders, this is even more so – as they are unable to meet with clients.
One menswear tailor is rolling with the punches and making best of the situation. Shahrin Bahar, who designs bespoke suits for men, is taking his business fully virtual to adhere to the need for social distancing.
“We can have a Zoom call or WhatsApp video, and it’s like a free one-to-one call to consult on the details – who they are, when will their future wedding be and other considerations, ” Shahrin points out.
He reveals that his suit orders mostly come from men who are getting married. These are “big receipt” purchases, as the groom would also get family members and groomsmen to suit up. His business is taking a big hit as weddings are being pushed back.
“Potential customers interested will just explain to us the possible date of their wedding that’s been postponed and we consult them on the fabrics they can choose based on the wedding theme and budget.”
Shahrin, 35, adds that a few people thought that he was joking when he made the announcement on Facebook. A tailor doing consultations without actually meeting the person? He is however, very serious about making this online thing work. He is aware of the limitations.
“Some have asked if we could do house calls with precautions, but with the strict rules from the government, we refrained, ” the Subang Jaya-born designer notes. His atelier is located in Kuala Lumpur.
Shahrin founded his business in 2016. This was after spending years working in cities like Singapore, Hong Kong, Amsterdam and London. He graduated in 2007 with a degree in menswear from the London College Of Fashion.
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