After launching its first store at Mid Valley Megamall, Wycon Cosmetics opened its second store in Malaysia at the bustling retail space of Sunway Pyramid in Petaling Jaya recently.
Wycon Cosmetics is an Italian beauty brand founded in 2009 by Gianfranco Satta, entrepreneur and distributor in women's cosmetics and Raffaella Pagano, product manager and expert in the world of makeup and bodycare.
The idea behind the brand was to break the pattern of the cosmetics market - characterised exclusively by brands that offer products at extortionate prices - and to offer everyone the opportunity to buy high quality makeup, skincare and bodycare products at the right price.
The opening also unveiled the brand’s two new collections, Fiona May, a limited edition collection inspired by Olympic athlete, Fiona May who symbolises absolute femininity through strength, grit and determination in the sports arena; and Palette Explosion, a capsule collection consisting of two eye palettes and four face palettes.
The 55.7sq m (600sq ft) store delivers a funky yet dynamic vibe with a minimal yet distinctive design of black lacquer interior with red light accents. It offers a wide range of cutting-edge and cruelty free cosmetics comprising makeup, skincare and bodycare.
The Wycon Bling Bling Collection is the brand's new holiday collection that features a variation of glamorous and sparkling makeup. In time for the holidays, the Twenty Four Carats are exclusive glitter lipsticks with metallic and hyper-pigmented finish.
Also in the collection are the I'm Perfect Face Palette, a duo face palette comprising of a matte blush and highlighting to give a bright glow to the skin, and the All Eyes Want Palette offer 12 warm and nude eyeshadow shades with a blendable and ultra-pigmented texture to create light and shadow effects on the eyes.