Estee Lauder acquires cult Korean beauty brand Dr. Jart+


By AGENCY

Since Dr Jart+ was founded by CEO ChinWook Lee in 2005, it has gained a cult following among beauty-lovers for its high-performance moisturisers, masks, cleansers and serums. - Dr Jart+

American cosmetics giant, Estee Lauder, is investing in K-beauty and has announced the imminent acquisition of Have & Be Co. Ltd., the Seoul-based, skincare company behind the cult beauty brand Dr. Jart+ (the company also owns the men's grooming brand Do The Right Thing).

The deal, which is expected to close next month, marks Estee Lauder's first acquisition of an Asia-based business.

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Estee Lauder , Dr Jart+

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