American cosmetics giant, Estee Lauder, is investing in K-beauty and has announced the imminent acquisition of Have & Be Co. Ltd., the Seoul-based, skincare company behind the cult beauty brand Dr. Jart+ (the company also owns the men's grooming brand Do The Right Thing).
The deal, which is expected to close next month, marks Estee Lauder's first acquisition of an Asia-based business.
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