L'Oreal and Albea have invented the first paper-based cosmetic tube

A sample of recycled and recyclable packaging by Seed Phytonutrients, a beauty brand under the L'Oreal Group. - Seed Phytonutrients

L'Oreal and Albea are focusing on making beauty packaging more environmentally-friendly. The beauty giant and the packaging company have announced the invention of what is reportedly the first carton-based cosmetic tube, which sees plastic for the most part replaced with a bio-based, paper-like material.

The creation, whose environmental benefits will be assessed through a multi-criteria Life Cycle Analysis, is expected to start going into industrial production in the second half of 2020.