The rise of the cruelty-free movement across the beauty and fashion industries is seeing brands and consumers becoming more conscious of their choices. Here, we look at how a consumer chooses a makeup brush.
Makeup brushes have traditionally been made from animal hair – from horses, goat, mink to squirrels. While natural hair makeup brushes offer the softness and efficiency that is required for makeup application, now there are more brands offering a synthetic brush or cruelty-free option.
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