Malaysian influencers are grabbing the fashion scene by the collar

(L-R) Neelofa, Awal and Scha, with 6.5, 4.3 and 5 million Instagram followers respectively. Photo: Instagram/@awalashaari

Influencers are now the norm at social events. Attend any party or launch, and you’ll probably see them fully occupied with taking selfies. But these are not just your average oversharers. These are people who make posting about their lives a lucrative business.

You see them seated in the front row at fashion shows, attending events and oftentimes, treated on par with celebrities. They’re being paid for it too, which in Malaysia, can range from RM3,000 to RM5,000 for a single social media post.