Something smells: Pheromone parties are off the hook!

At a London pheromone party, singles sniff out a potential partner.

In a bar in trendy east London, dozens of people mill about, sniffing from plastic bags. But there are no drugs inside — just slightly smelly T-shirts. These adventurous single men and women are at a “pheromone party”, an alternative dating trend based on the idea that smell plays a key role in the choice of a sexual partner.