Mattel and Hasbro will produce toys, collectibles, games and role-play products based on Netflix’s popular KPop Demon Hunters film.
The first products from the collaboration will be released in 2026, Netflix said in a statement Tuesday. Since its debut in June, KPop Demon Hunters is the most popular film in history on the streaming platform, with 325 million views, Netflix said.
"Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding on every social platform known to humanity,” Marian Lee, Netflix’s chief marketing officer, said in the statement.
KPop Demon Hunters, produced for Netflix by Sony Pictures, was released in cinemas in August and will return to theaters later this month for Halloween.
Barbie-owner Mattel reports third-quarter earnings later Tuesday. Hasbro, the maker of G.I. Joe and Transformers, reports third-quarter earnings on Thursday. – Thomas Buckley/Bloomberg
