Heret Frasthio, CEO of Elders, posing on a Vespa that has been converted to an electric scooter at the Elders workshop in Jakarta. — Photo: BAY ISMOYO/ AFP
When Indonesian executive Heret Frasthio takes his antique 1957 VL Vespa for a ride, its white paint peeling off, the usual fumes and hum of the free-spirited scooters cannot be seen or heard.
The two-wheeler is just one of the vintage models converted by his company as it tries to turn a love for the Italian icon into an environmentally friendly pursuit.
