While the price of green coffee – the kind that roasters buy to make their own ground coffee – has soared by almost 80% over the past year, its worldwide consumption is set to rise even further. — Photo: JohnnyGreig / Getty Images, via ETX Daily UP
While the price of green coffee – the kind that roasters buy to make their own ground coffee – has soared by almost 80% over the past year, its worldwide consumption is set to rise even further. This is notably being driven by changing habits in a country that has traditionally been associated with tea: China.
This is undoubtedly one of the consequences of the evolution of Chinese society, which has undergone profound economic change over the last 20 years, epitomized by a nine-fold increase in GDP per capita over the last 25 years. According to the French Ministry of Finance, this has lifted some 745 million people out of poverty. As such, consumption patterns have changed, bringing new habits that were not necessarily traditionally associated with the country, such as drinking coffee.
