As the Year of the Snake approaches, many Chinese households are busy stocking up on festive snacks and cookies. From goodies at shopping malls and pasar malam (night markets) to online platforms such as Facebook groups and TikTok Live, there is a variety of Chinese New Year (CNY) goodies to tantalise one's tastebuds.
Search engine Google revealed a breakout in "CNY cookie" in Malaysia last week, with over two million searches. A breakout keyword is a search term that has grown by more than 5,000%.
