Malaysia's 'Sambal King' Khairul Aming closes factories, treats 100 staff for Hari Raya

Khairul's (second from right) thoughtful action showcases his commitment to employee welfare. Screengrab: Instagram/khairulaming

A video of food entrepreneur and influencer Khairul Amin Kamarulzaman, also known as Khairul Aming, treating his staff to Hari Raya shopping, a buka puasa meal and duit raya has gone viral on social media.

Yesterday (April 2), Khairul, known for his Sambal Nyet Berapi and Dendeng Nyet Berapi, posted a video stating that he had closed both his factories in Kelantan on April 1 to treat his staff.

His 100 staff were touched when he gave them thick envelopes filled with generous bonuses in RM50 and RM100 notes.

Khairul's staff could pick Hari Raya clothings in any colour and designs according to their liking.

"First we took them shopping to buy Hari Raya clothes. This was compulsory and since there were 100 of them, the shop was entirely filled with them. They could pick any colour and design according to their liking," Khairul, 31, said in the video voice-over. Then, his staff went to the mall to buy groceries for Hari Raya.

"Everyone seemed 'kalut' (in a frenzy) calling their parents and wife, asking what items to buy for Hari Raya. Some people bought oil, rice and chicken, while others picked up diapers for their kids. Everyone was so happy shopping for their family," he shared.

After grocery shopping, his workers were seen loading their grocery bags into their cars. Next, they went back to the factory where they were given duit raya, followed by a buffet dinner at a hotel.

Khairul (left) gave his staff thick envelopes filled with generous bonuses in RM50 and RM100 notes.

"Let them enjoy and have fun. Thank you to everyone who supports our business. We wish everyone Selamat Hari Raya and Maaf Zahir Batin."

Khairul's Instagram video post received close to 370,000 likes within 15 hours. There are over 16,000 comments, with many netizens commenting how Khairul is a great boss. Many social media users asked about vacancies in his company.

@azfarheri commented: "Hi Abang Khai, I can fold bubble wraps." Meanwhile @syazwanieyazip said: "Do you have any vacancies for a cleaner? I can sweep the floor until it's clean."

Khairul has garnered lots of positive comments for giving out a generous bonus to his staff for Hari Raya.

Khairul also garnered much praise from netizens for his actions in treating his staff.

@aaamirfarid said: "He (Khairul) is a good influencer who celebrates his staff after working hard to increase the company’s profit. Kudos to everyone. May Khairul further advance his business."

Khairul is known for his efforts in appreciating and supporting his staff. Two years ago, he made headlines for treating his staff at a resort in Malaysia for a two-day staff retreat. Last year, he also distributed duit raya, provided meals and organised clothing shopping for his staff during Hari Raya.

In 2021, Khairul released Sambal Nyet Berapi, a fiery chilli sambal condiment. Two months ago (February), he launched his second product, Dendeng Nyet Berapi, selling RM1.2mil's worth of the product online in just three minutes.