Whisky wooing young Chinese away from 'baijiu' as top distillers target a growing market

In this image from a video, a bartender serves whisky at a bar in Beijing on Dec. 8, 2023. — Photos: AP

A distillery in southwestern China is aiming to tap a growing taste among young Chinese for whisky in place of the traditional "baijiu” liquor used to toast festive occasions.

The more than US$100mil distillery owned by Pernod Ricard at the UNESCO World Heritage site Mount Emei launched a pure-malt whisky, The Chuan, earlier this month.